Google recently presented a thorough update to it’s local ranking algorithm that has completely changed your face of it’s local search results.
The alterations have left many local business owners reeling, with a lot of sites dropping outside the 1st page of Google for his or her target keywords.
The traditional ‘7 pack’ of local map results has disappeared, replaced by a new ‘3 pack’ results that do not contain any business telephone numbers or address details.
Google has put another step in between the users having the capability to contact local business owners off their search engine rankings for free.
If you’re not in the top 3…then your company is toast and you WILL Stop being getting seen for any local terms.
Phone numbers, address information along with the connect to los angeles seo company are Not Any Longer displayed within the local search results.
And this is what it used to look like inside the local search results. You can forget free business information listed on yahoo.
This may have got a significant impact on how users connect with local results and puts an even larger focus on being in the most notable 3 within the local results.
In my opinion the update will place a level higher increased exposure of getting reviews and building your citation profile.
But, it will likely be interesting to discover how this plays out – it doesn’t appear to be an upgrade for searchers/users and a lot more an improvement for Google’s main point here as more businesses will probably be forced on the Adwords platform, and more ad views as being the products.
Your local outcomes are heading towards a ‘pay to play’ model where Google can look to charge for these local listings and just display ‘qualified’ professionals in that area.
This brilliant post outlines more about the Google Home Services ads as well as encouraging businesses to become ‘certified’.
This Google local update is massive and contains huge implications for almost all local businesses who depend on their local visibility in Google to build more business.
Whilst the upgrade probably isn’t the ideal for users, it is Google’s platform, and they also can perform the things they like and are attempting to monetise your local channel which is providing ‘free’ targeted traffic to local businesses for a long time.
For small companies, the seolosangelesd681 are already raised and you also better maintain that top three otherwise you’re not getting any visibility or traffic at all.
It will probably be interesting to see how this all plays in the coming months. I think we’re set for a rocky ride still in the future!